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Vetri Speciali at SIMEI 2011
Vetri Speciali this year we will be at SIMEI in Milan from 22 to 26 November 2011 (SIMEI official site).
For further information please contact us on our contact page or our telephone numbers listed in the same.
Archives
Wine and Design (fourth part)
Recall that the segmentation is done for different targets on the basis of socio-demographic and personal. In the case of wine, we assumed three different targets for different criteria, I decided to purchase: - The target of the young and inexperienced consumers: the packaging for them (color or shape of the bottle) is extremely important; - The target Read more
Wine and Design (third part)
This resulted in the quantification of the relative importance to factors other than the packaging plays a central role. The following table shows the data accepted by some studies that we have shared approach and results and that we hope will be helpful to our friends manufacturers. The result indicates that in general the appearance of a bottle of Read more
Wine and Design (second part)
The amount of points of sale where there are no professional services to support the choices of customers amounted to 75% of the volume of wine sales. In these shops is very rare to taste wine and get specific information about the product. Therefore, the package seems to take this lack of communication between seller and buyer and becomes the means Read more
Wine and Design (first part)
Let's start with this series of articles divided into several parts taken from an issue of the magazine VQ Vine, Wine & Quality of this year.Happy reading!The growing number of new products at the international level has forced producers to adapt to the increasing competitiveness in different markets. Today more than ever, need to differentiate the Read more
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